Drive traffic to your e-commerce site
For brands with an e-commerce offering, Pinterest is a natural opportunity to drive traffic — and sales.
Use pins to showcase your goods and direct followers back to your website to shop, like a digital trail of breadcrumbs.
Link these images directly to the specific product page on your website, so followers can proceed directly to purchasing.
Help Pinterest users find your pin with strategic keywords that describe or define the product or style.
Use these in the description of your pin, and in your profile, and ideally, in your URL as well.
If you’ve been meal-prepping all week and have been waiting for just this sort of product suggestion to come into your life, clicking on the pin will take you directly to Glad’s website to buy some for yourself
Become an affiliate marketer
Affiliate marketing offers the opportunity to make money when people make a purchase from a link you supply.
You’ll receive a special tracking code to add to links to track all the sales that come through you but to collect your own data, try using URL shorteners.
These are tools that track click-through rates.
Use one for posting sweatpants on your “Lazy Sunday” board, and another shortened URL for your “Work From Home Outfits” board, and compare which gets more action
Share those products via pins, and get those affiliate links out there into the world!.
Pinterest user @Krystin_Lee linked this lifestyle photo to her Like To Know It page, where followers can click on affiliate URLs to shop the products in the picture.
If anyone else buys this coffee table book, Krystin will earn a little cash, which presumably she’ll spend on more cute props for her photo shoots
Help people shop your look
Shopping is a top priority for 48% of Pinterest users — so don’t miss an opportunity to merchandize your digital storefront.
Show off a styled outfit or a sleek space to spark inspiration.
Tag the specific products in that photo so your followers can shop that look themselves.
This example from Pinterest features a chic living room with individual products tagged in the photo
Become a virtual assistant
There are companies out there who see the value in Pinterest audiences, but don’t have time to manage an account in-house.
Offering your services as a Pinterest Virtual Assistant could be a good money-making opportunity.
Virtual Assistants might schedule posts, create pins, or manage ads.
This role could involve community management and outreach — it’ll vary from brand to brand.
It’s going to be hard to get hired on as a Pinterest expert if your own boards aren’t looking their best.
Pinterest’s suggestions for top-tier pinning include using eye-catching images and adding a text overlay.
Check out Pinterest’s guide to creative best practices here.
You can post on job boards or freelancer pages like Fiverr to reach companies looking for help
Be part of the community
You get out what you put in. (Or should the authors say… you get out what you put pin?) (Sorry.).
(Or should the authors say… you get out what you put pin?) (Sorry.).
Embrace the “social” part of this social media platform by liking, commenting on, and repinning others’ pins.
Following accounts or specific boards is a great way to encourage follow-backs as well.
Pineal Vision Jewelry is turning on the charm, commenting on this DIY post from Pinterest influencer Almost Makes Perfect
Do your keyword research
Keywords help people discover your pins, both through a direct search and through Pinterest’s recommendation algorithm.
It’s critical to incorporate the right keywords into any text field that’s appropriate.
This could include your pin description, the text overlay, the board title, the board description, or your profile description.
Type your target keyword right into the Pinterest search bar, and below, you’ll see colored tiles that suggest related keywords.
Searching “birds” leads me to see that other, more specific keywords are “pretty” and “angry.” Why are people searching for angry, pretty birds?
Click through to see even more specific related keywords and drill down further for more niche suggestions.
Schedule your pins
Adding new pins over time — rather than uploading a whole bunch at once — is going to help you reach a wider range of people.
A scheduling tool like Hootsuite to help you prep your pins to deploy at a just-right leisurely pace.
Batch scheduling your Pins is the best way to get in the creative zone with your content — plus it’ll save you from logging into Pinterest six times a day.
Sign up for a Business account
A Pinterest Business account gives you access to advertising and marketing options for your pins.
Formats like Video, Carousel, or Collections are available to Business accounts, which could be a good opportunity to get creative and really pop on Pinterest user’s feeds
Create your own media kit
If you’re interested in collaborating with paid partners or hosting advertisements or sponsorships on your Pinterest boards, it’s worth it to prepare a media kit.
A media kit is a document that features stats about your followers and engagement and provides a snapshot of your brand and its value.
It may include prices of specific advertising opportunities.
From a single dashboard, you can schedule and publish posts directly to Pinterest, engage the audience, measure performance, and run all your other social media profiles.
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